Firetoys was founded in London in 1999 by university friends Yann and Morgan. Supplying premium engineered products online in such a niche industry proved highly successful in the early days of e-commerce.

In 2003 Firetoys moved to the seaside town of Brighton and established its new head office, manufacturing facility and distribution centre. The design and manufacture of many new and innovative products fuelled the fast growth of the company. The focus on high quality UK made equipment over cheaper imported goods from the far east swiftly cemented Firetoys as a leading supplier of circus and Juggling props in the UK and EU.

In 2006 operations had to be moved to much larger premises to accommodate our continued rapid expansion. We found our new home in the eco-friendly Westergate Business Centre which lasted up 14 years, when we finally purchased our very own 10,000 sqft warehouse in Shoreham-by-Sea where we are still based today.

In 2015 we launched our US operations, and in 2016 we opened our first US distribution centre in Cincinnati, Ohio which serves our North American customer base. In Early 2019 we moved to the shining jewel of the east coast, New Jersey.

Our reputation for outstanding customer service, lightning fast order turnaround and focus on top quality has resulted in us transforming our industry. By raising the bar to such a level the entire skill prop industry has been forced to follow our lead.

Our management and senior team is stronger than ever, and we have many new exciting projects in the pipeline due to launch in the coming months and years.